Data collection is about improving services, personalizing experiences, and making technology more convenient for you. It's just information. It's neutral. It's not being used against you.

You think you're making choices on social media. You're not. You're being choice-architected into predictable behavioral loops by teams of psychologists, neuroscientists, and behavioral economists whose entire job is to make you do what they want without realizing you're being manipulated.

You've been sold essential oils as bubble bath accessories and spa-day luxuries, as proof you're "taking care of yourself" while the world burns. What if I told you they're something else entirely? For the next 20 years, Pluto transits Aquarius. This isn't your gentle Saturn return or your cute Mercury retrograde. This is the transit that excavates every rotting foundation: the institutions devouring your time, the narratives colonizing your mind, the systems pretending your